A marketer’s guide to improving outcomes by focusing on your best customers and the critical moments in their journey While most brands have a digital measurement plan in place, it’s never a bad idea to take a fresh look at how you measure to determine if your approach is as strong as it can be.
Does your data have a purpose? If not, you’re spinning your wheels. Here’s how to discover one and then translate it into action? The data-analytics revolution now under way has the potential to transform how companies organize, operate, manage talent, and create value. That’s starting to happen in a few companies—typically ones that are reaping major
Look at any study surveying trends within the IT industry and you’ll see increased demand for business analytics and intelligence. The Society for Information Management’s 2015 IT Trends Study, for instance, found that “analytics and business intelligence” were the biggest investments IT departments made that year. But just because businesses are more open to exploring